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Having over a billion active monthly active users on Facebook, the businesses can quickly expose their product and services to prospective customers. Since pages are free to create, there is nil overhead — primarily, anyway; a segment of any advertising budget should comprise paid advertising system on Facebook, which can target the exact demographics of your targeted ideal customer.
Facebook offers more than exposure. As a results businesses can also rapidly learn about their up to date and prospective customers and their overall market’s intents. But how about garnering page likes and follows? Firstly, many of us still remain confused about the distinctions between “Like” and “Follow.”
While someone likes your page, then they automatically follow it. But this doesn’t indicate they’ll always see your posted post. Just under the follow tab there are two options: Default OR See First; the latter one is the following a business definitely wants because that business’s post feed will always show up successfully on the visitor’s page area.
Along with that said, you obviously want your audience to not just only like a page, but “See First” follow it too. The easiest way to execute this is merely ask your audience. Don’t push it to them, just simply ask and offer a valuable causes of why they should see yours posts first.
Let’s get back to the fundamentals of garnering your page likes. Like any good marketing program and initiative, a root level strategy should be developed. The following are ten tactics that can be used to boost your Facebook page fans effectively. So lets start :-
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More Engaging Contents
The key to any victorious digital marketing campaign initiates with catchy and engaging content. Give blog posts on your website to an infographic in a well designed newsletter, good quality and relevant content is essential for sustained success.
The same thing goes for Facebook too. At firs make sure all posts add super value in some way, either during entertaining or providing solutions to problems for your visitors. Just as the genuine copy should engage, so should photos. Also, make sure a picture is used in every post; Buzzsumo says posts experience 2.3x engagement when an image is used.
This all leads to your in progress page followers sharing your content on their personal pages, which helps draw new page likes. Remember that, content truly is king across all online marketing channels for ever. In this regards to promoting yourself in posts, the real standard practice across various verticals is 20% promotional and 80% non-promotional.
Post Live Videos
In last summer, Facebook authority said that the users spent 3x more time watching Live Video over traditional video. This trend continues still now, and all the top companies are using them successfully, from Airbnb to Dunkin Donuts. Actually live video engages users by nature and helps others share, which will help in reaching a new audience and boosting likes.
A superb example is a Buzzfeed live video from last summer. The live video showed by two employees attempting to explore a watermelon with some rubber bands, something you’d look forward to from the masters of click bait material.
The ultimate results? Facebook authority reported that during the 45-minute video’s peak, over 800,000 viewers were watching simultaneously. Talk about going viral, and many of those watchers joined the posted page due to the traction the video was receiving.
Recently I started my own Live Video feed, “Ask Me Anything,” which grants insights on SEO, inner personal development, and crushing it in life and business. I answer questions coming from viewers, and it’s helped a lot build my personal brand, all business segments I’m associated with, and of course my Facebook Likes too.
Keep Posting Regularly
This is very simple — have a regular routine for posting. If you have a number or divisions, start posting X amount of engaging content for each and every division at pre-scheduled times during the whole week.
As an example, in the modern digital marketing world, content marketing posts may run once in a day around noon, whereas technical SEO related content may sprint every day around 3 pm. Also, youy can make sure the experts are helping create the posts for their respective divisions.
Capture the audiences and make the feed consistent, day-by-day, week-by-week,. Naturally humans crave consistency, and it will extend your online social media presence.
Promote Page through Other Social Media Channels
Cross-channel marketing in social media is very important for getting new Facebook page likes. Do you have LinkedIn, or Snapchat, Instagram, Twitter, accounts? Start promoting your’s Facebook page across all of those channels. A good and proven rule is to promote your Facebook page through these channels at least bi-weekly to grab the most amount of likes at your Facebook page from new and potential viewers.
Arrange Contests
Everyone likes a contest, or anything free in this regard. Be super creative and create a few contests in every month, and give away free services or swag. Make sure the content become engages, which will assist your audience share your page, and attract their fellow friends and colleagues.
Engagement : Craft Responses a Priority
Although near about 60 million businesses are on Facebook, only 87% of posts are responded to by business page owners. Be a elegant part of the 13% that actually responds, and witness more grip in current page like interaction, which will lead to get more shares and new likes at your created Facebook page.
The dimension of the business shouldn’t matter; if you’re larger one, you’ll have your own possess social media people who purely take care of all this work start to end. In regard of smaller companies, recruitment — don’t appointment — team members who put on show a strong passion for Facebook outreach. Make partition the workflow of each of these potential social responders by proficiency for the subject of real engagement.
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Facebook Advertisements
If you want to assemble your Facebook page likes quickly, paid advertising must be the effective ones. Facebook makes it more easier to purchase and create advertisements, and allows you to target whatever geographic and demographic you need. Keep the advertisment simple, and provide a strong valuable reason why the targeted audience should need to like your page. Here’s where you also talk about that you run regular contests and offer valuable information to your respective industries people.
Ensure Engagement With Other Similar Businesses
Regularly add valuable respond and comments to other similar businesses within your targeted market, which attracts their potential audiences. Just make sure that, you are posting as your page and not in your personal pages, a done mistake that’s simple to make.
Reference Facebook Page on Several Blog Posts
Besides using a plugin on your website for garbing social media likes, also invite more people to like your page via native advertising within your several blog posts. Practices may vary on this, either with small banner-style ad or a text link that says “Like us on Facebook” or something like that. If your web platform allows to use a plugin that provides Facebook sign-ins, which will help a lot to garner new likes.
Offer Discount at Services/Products for New Facebook Likes
This one works well, it’s proven. Start think about it: “Like our Facebook Page, To Receive 20% Discount.” That’s a value advertisement right there. Craft it even more appealing that the new likes also have to be engaged with contents for a few weeks just before they receive the discount offers.
Ultimate Thoughts
For any size of businesses, large or small, having a good Facebook presence is a must. The more likes, the green socials signal you will offer for not only your interested audience and customers but also others within your industry.
The greener and stronger social signal, the stronger brand. Just start utilizing the tips above to not only build your Facebook followers but become a leader of the tough competition.
