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Apple is considering to launch a program named trade-in program possibly in this year with a view to increase the number of customers upgrading with the most recent iPhone. This would mark first time for Apple has introduced a trade-in program, in spiter of being offering a recycling program from Apple lets customer trade in older gadgets like the iPhone 4s in exchanger for a gift card. Israel Ganot CEO, popular electronic trade-in service Gazelle told to Mashable “how the new trade-in program differs from recycling program, what’s new thing here going to be done in store”. He also ensure that, they (Apple) have always positioned a sustainability initiative opposed to a marketing initiatives.
Technological product manufacturer giant Apple has bring out a great opportunity to their fans. There is no doubt that it will be an outstanding memorable event to all Apple fans. It will build a good relationship between Apple and their fans worldwide. Recently ABC News one of it’s report says that Apple is going to launch a new program later this month called “Trade-in program”. Apple authority has successfully teamed up with Brightstar Corp. (STAR), a mobile-phone distributor, to run the exchange program successfully, said the people, who asked not to be identified because Apple hasn’t publicly announced the plan.
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According to Bloomberg report’s given information, by this program from now iPhone user would be able to replace their older iPhone to get a new one with the exchange of special low price rate. Just not only that by this program they would be able to choose their desired iPhone model.
Generally Apple sells their products by taking help of the company named Gazzle. Guzzle Chief Executive Officer (CEO) Israel Ganot said he is excited about the prospects of Apple heading into this business criteria. From one of the estimates of Ganot, he says that 20 percent of Total U.S consumers buying smartphones in this year using trade-in program at present time which is risen 11 percent than in 2011. By offering money to exchange the older smartphones, Apple’s CEO Tim Cook is searching entire consumers to upgrade with latest models iPhone, this is one part of the company effort to increase sales growth and start death struggle to declining shares.
